WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
GOTería – When Two Famous Games Collide
On May 19, 2019, eight years of our lives came to a close as millions witnessed the series finale of the global phenomenon that is Game of Thrones. After a seemingly eternal two-year wait between seasons, the Lord of Light finally bestowed us with the conclusion of the bloody saga. Emotions ran high at CultureSpan. We knew we had to pay tribute to such a powerful story for making us feel alive.
Can We Talk About the Problem with Using Stock Photos?
Let’s face it, stock photography has become easily accessible, cliché and far from original. If you’re planning on developing a campaign, you should think twice about using stock photography. I’m not going to completely bash stock photos, since they do have a time and place for their use. However, I’m going to discuss some of the problems that have emerged in today’s visual world because of them.
Deadlines looming?
Here’s a dose of zen.
Sometimes the workaday world can be overwhelming. We get it. Check out these helpful and easy to implement productivity tips from our resident zen master and Senior Art Director, Juan Carlos. Whoosah!
Transcreation: Language and Cultural Awareness.
Ready to increase your cultural intelligence? Here Manny Rodriguez, Director of Client Relations, breaks down the methodology behind Transcreation and shares a real world example of how it can solidify your Hispanic Marketing efforts.
Pachanga Con La Flaca
For many cultures around the world, death represents the terminal stage of life and it evokes fear. For Mexicans and some parts of Latin America, death is a transitional phenomenon that is viewed with a playful and positive attitude. Therefore, Día de Muertos is a joyful celebration and remembrance for those who are gone but live through us.
3 Key Tips Known by Successful Agency Teams
Still traumatized by high-school group projects where nobody knew what was happening and one person got stuck doing everything?! Here Creative Director, Mike Matthews shares three easy to follow tips for building and working with teams for advertising, marketing and more.
I was raised on Pop-Cultura
Picture this. You are 16 years old and peacefully asleep in your bed on a Sunday morning. Just as you are about to flip your pillow to sleep on the cool side for another couple of hours, you are rudely awakened by loud blaring Tigres Del Norte music and its cleaning time.
Future Marketing - Crossing the Cultural Divide
If you watched any coverage from the 2018 World Cup, you surely noticed the international flavor of the advertising. Some ads were subtle, featuring international looking talent, but some you just couldn’t miss.