TRICKS OF THE TRADE
Research, experience and industry know-how are what help our clients achieve measurable results, and now we want to share that knowledge base with you.
Marketing to Hispanics: Be Optimistic
What more powerful communicative act can there be than delivery of a message to the core of a person’s most ardent, meaningful and personal thoughts and beliefs? Some recent findings in a study by the Pew Hispanic Center, along with earlier research data, might put the notion of optimism into perspective when advertising to Hispanics.