WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
The Power of Personas:
A Brief Guide, Part 2
Welcome back! In my previous article The Power of Personas: A Brief Guide Part 1, we covered research and persona information-gathering techniques as well as identifying your persona pain points and challenges. Now we can move forward on the information breakdown and why this information is so critical when considering how to best set-up any marketing campaign to ensure the highest level of engagement and generating leads.
7 Tips on Growing Your Digital Expertise
Every day can bring something new in the world of digital marketing and advertising. So how do you keep up with all these advancements or what will work best for your company?
Celebrating another CultureSpan Marketing milestone!
Today we celebrate another CultureSpan Marketing milestone! While we’ve been around for 39 years already, today marks the sixth year of our existence as CultureSpan Marketing.
Mike Matthews Promoted to Vice President of Creative Services
We are pleased to announce that our Creative Director, Mike Matthews, has been promoted to Vice President of Creative Services at the agency.
National Coloring Book Day
Today is National Coloring Book Day, a day meant for recognizing the joy that all children and adults share in expressing their creativity through coloring pages. In light of such a special occasion, we wanted to highlight our very own talented artists that were featured in El Paso Inc., What’s Up‘s Artist Spotlight - Last Thursdays Art Walk hosted by DeadBeach Brewery.
The Power of Personas:
A Brief Guide, Part 1
You want your brand to tell a genuine story. One that will make an impact by grabbing attention and sparking conversations. All you need to get started is a great idea, right? Not entirely. For great content marketing to work, you need to better understand who you’re trying to reach.
We’ve Got Your FREE Social Media Strategy Kit
Ready for Download
It used to be fairly simple to get your business presence going on social media, but that’s changed quite a bit over the years. Multiple platforms, analytics, business managers, metrics, social media management systems, memes… where do you even begin?!
Media Planning and Buying, Your All-In-One Media Strategy Solution
CultureSpan Marketing prides itself on having provided our clients with successful media placement strategies over the 39+ years we’ve been in business. However, the ability to create them doesn’t happen overnight as it takes a combination of skills, tools and knowledge to garner results.