WHAT SPARKS OUR INTEREST

How long does the average business last? The U.S. Bureau of Labor Statistics estimates that approximately two-thirds of small businesses will make it to two years. Around half of businesses will survive up to five years. In 2015, a group of scientists did their own research into the topic and estimated the lifespan to be approximately 10 years.

There’s hardly any aspect of the business world that hasn’t been affected by the COVID-19 pandemic, including marketing and advertising.

It’s 2020 and this year, CultureSpan Marketing enters its 40^th year of business since starting as Laster Siegel in 1980. To mark such a special occasion, we’re getting tubular. That’s right! We’re turning back the clock and we’re not stopping ‘til we’ve reached the totally righteous time that was the 1980s. Buckle up and join us as we re-explore what this era of rad had in store for us.

CultureSpan Marketing has promoted Perla Maldonado from Senior Media Buyer/Planner to Director of Media Services.

It’s National Mom and Pop Business Owners Day!

This year it is especially important for the recognition as the COVID-19 pandemic has disrupted everyone's daily routine and we’re all doing our best to adjust accordingly.

Think marketing is all about persuasion and sales? Not quite. It's a clever concoction of individual elements that can create a sure-fire formula for success when properly mixed.

Valentine’s Day — the perfect day to amaze your significant other with an expression of love, right? That’s the plan, anyway.

Here at CultureSpan, our team members have stepped up their holiday gift game by shopping at some nifty local spots. If you still have some last minute shopping to do or you’re simply having a difficult time finding a unique gift, then check out suggestions from our team in our CultureSpan Holiday “Shop Local” Gift Guide!