Mike Matthews Promoted to Vice President of Creative Services

We are pleased to announce that our Creative Director, Mike Matthews, has been promoted to Vice President of Creative Services at the agency.

Mike began his career with CultureSpan Marketing, formerly known as The Laster Group, in 2005 upon completion of his Bachelor of Arts in Digital Production and Media Advertising from the University of Texas at El Paso. As Broadcast Producer at the time, Mike was responsible for writing, producing and directing all broadcast, long form video and additional creative assets as well as maintaining client broadcast scheduling and production workflows. In 2013, he was promoted to Creative Director to help lead conceptualization and development of client campaigns within the agency’s creative departments.

With a focus on branding and creative strategy, Mike ensures that concepts are carried out through completion on all creative endeavors, including broadcast, print and digital. He brings a wealth of production knowledge as well as the eye for detail necessary for the successful fruition of any sized project.

In his new capacity, Mike will continue with his current responsibilities while helping elevate the agency’s creative energy and client service to new levels.

Congrats, Mike!