Mike Matthews

Still traumatized by high-school group projects where nobody knew what was happening and one person got stuck doing everything?! Here Creative Director, Mike Matthews shares three easy to follow tips for building and working with teams for advertising, marketing and more.

Now that the buzz of the recent total eclipse has passed and its eventual hangover has finally subsided (except for those few proud souls who dared look directly into the abyss, despite warning to the contrary) we here at CS get a little misty thinking back to the day when so many of us across the U.S. were united as one in a singular mission;...

Here at CultureSpan Marketing, it’s pretty clear that we’re students of culture and beyond that, how the Hispanic market segment is helping to change the face of marketing and advertising as we know it. That being said, most of us are also fans of football, what we could consider the great American pastime.

Would a lemon by any other name taste as sour? That’s what we asked ourselves when creating our latest visual Transcreation piece. As is our habit, we were discussing the ins and outs of navigating between two languages and why it’s so important that we don’t merely translate.

They say love unites all cultures, but at CultureSpan we think it’s beer. Pop a cold one and try to solve these transcreated bottle cap pictograms.

As video content production becomes more democratized, how can marketers keep quality up and budgets down.

I recently read that the main character of one of arguably the greatest TV dramas of all time was almost cast differently. I’m speaking, of course, about Bryan Cranston in the epic role of Walter White in AMC’s Breaking Bad.