Translation vs Transcreation
It’s easy to get lost in translation. It takes a full understanding of the message, the right set of words and a great mix of personality to get your point across in another language.
At CultureSpan Marketing, “Message Matters” is more than translation. It's what we believe in and how we work on a day-to-day basis.
Translation takes words from one language and transcribes them into another language. But a whole lot of meaning – sometimes the most important stuff – can be lost in simple translation. That's where transcreation comes in. You see, with transcreation, cultural context is everything, and it's not just the words themselves that are taken into consideration.
Recreating the proper content for your brand is an important step in our Transcreation process.
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CultureSpan Marketing is a full-service firm specializing in reaching general and Hispanic markets in a wide range of industries, including: airports, healthcare, banking and credit unions, highway development, gaming and large-scale utilities (just to name a few). With this depth of experience, we can quickly ramp up to meet your needs – especially if you’re seeking to make inroads with the Hispanic market and the huge potential that it represents. Want to learn more about how CultureSpan can help you? Call me at (915) 581-7900 or shoot an email to gabe.acuna@culturespanmarketing.com.