The Year of the Tiger
was a Roaring Success
for CS and Our Clients
We’ve come full circle to a clean slate of possibilities and resolutions… for however long they may last! While there’s a ton of excitement for what’s to come, we certainly can’t forget the highlights of 2022 and the CultureSpan team definitely had plenty.
We kicked off the year with the launch of New Mexico State University’s (NMSU) Evoluciona tu Carerra campaign. The effort focused on potential students across the border in Mexico and aimed to educate them about the variety of academic upskilling opportunities available through NMSU’s online micro-credentials program.
Although we worked with a somewhat limited budget, the resourcefulness of our media team helped provide a strategy that was still effective in building awareness among the target audience. Our creative took an aspiration tone and worked to position NMSU as a great resource to build students’ skills while helping them command a higher salary.
This was followed by the launch of an awareness campaign for Bienvivir All-Inclusive Senior Health.
The phased campaign consisted of various media vehicles such as print, social, digital and other components that were complemented with an animated explainer video, showcasing
their approach to comprehensive care.
Our campaign strategy proved successful for Bienvivir as website traffic reports showed increased engagement and conversion across the board. This included a 16% increase in page views, an improvement of 27% in site sessions, plus a whopping 32% additional new site users.
While 2022 brought along plenty of new endeavors, it also provided opportunities to revisit past efforts with a new twist and treatment. This included a campaign we developed for El Paso Water to help curb illegal dumping across the city and surrounding county areas.
Our original strategy consisted of an attention-grabbing approach that helped provide perspective to the magnitude of the problem. While the campaign was successful in building awareness among area residents, El Paso Water wanted to bring a more serious tone to the message to help reflect the gravity of the situation.
The past year saw the fruition of many great campaigns for our clients. This included working with the City of El Paso to educate the community about an exciting new industry with well-paying job opportunities. It also allowed us to create an innovative and memorable way to inform El Paso Electric customers about utility scammers and make a big splash for the announcement of TFCU’s rebrand as Raiz Federal Credit Union.
It was another great year for our team to get creative and our 2022 sizzle reel definitely helps shine a light on much of the great work we provided for our clients. We hope you enjoy the recap and be sure to continue following us to see what 2023 brings!