Marketing to the Hispanic Traveler
If you're in the travel and hospitality industry and would like to target Hispanic travelers in your next campaign, then you've landed in the right place. In this article we'll examine how Hispanic travelers make their travel plans, why they are traveling and where they are traveling to.
Deciphering the Hispanic traveler has its challenges, but hopefully, this will help you create a more strategic approach for reaching this growing demo.
Hispanic Millennial Travelers
Hispanic Millennials favor more practical adventurous journeys opting for accessible travel plans that do not stray too far from home. They tend to favor trips like cruises to Yucatan, Panama and Jamaica. They also like to travel in groups, unlike multicultural millennial travelers who favor solo travel. Hispanic travelers say they love to share their experiences on a personal level with their friends and families.
Gen X Hispanic Travelers
Gen X Hispanic Travelers believe that home is where the heart is. Many of Gen X Hispanic travelers love to travel with their family, back to home, and back to their roots. This is their way of connecting with their culture, history, and heritage. And, as all Hispanic travelers love – the experience of sharing with others. They want their next generation to know about their homeland.
Hispanic travelers believe in preserving their culture and heritage and passing it on to the next generation. Gen X Hispanics are likely to embrace an American lifestyle with their home country still being an integral part of their lives. Because Mexican-Americans cover the majority of the U.S. Hispanic Consumers, it should be understandable that most destinations of Hispanic travelers are within Mexico.
These are subtle differences to be sure, but understanding attitudes towards travel can help yield stronger results for everything from hotels to travel agencies. Using this information, you can also be more focused with offers and highlight the things that are important to this influential group.
We’ve produced some great content that has helped many of our readers understand the nuances of the Hispanic market. Now that you know about the value of the Hispanic traveler, connecting with them should be a new priority. If you need more insight about this, take a look at some our recent articles.
Transcreation: A Tale of Meaning and Emotion
How to reach Hispanic Consumers Through Social Media
Understanding this target market and how to develop a genuine connection can take time. To help you out with this, we’ve created a guide to help you develop transcreated messages. You can download it here.
Happy travels!