Paso del Norte Health Foundation
2017 Annual Report

The Project

At CultureSpan, we like to bring unexpected approaches to every project that we undertake. So when the
Paso del Norte Health Foundation tasked us with developing their multimedia annual report, our collective wheels began turning!

Their idea was to create both an interactive version to be hosted on their institutional site along with a printed piece to be shared with stakeholders, the Paso del Norte Health Foundation board and the community at large.

These pieces would help to highlight the health foundation’s efforts to promote wellness throughout our region.

The Approach

To get us get started, the health foundation shared with us their theme of “construction”. We took this broad direction and further developed it into a final conceptual approach rooted in the themes of building, transforming and creating connections. We viewed the work of the health foundation as “hands-on”, where many efforts and interests align to create a holistic impact. This led to our final theme of “Building Layers of Wellness”.

Our visual approach featured a stylized “handcrafted” layering of paper textures and custom cutouts reflecting the landscapes, skylines and landmarks of our region. Our final composites created a brightness and approachable charm for a traditionally informational project.

This look was extended to our custom-landing page, complete with interactive animations and robust content.

A printed version served not only as an informational piece, but as a highly branded marketing tool that could be used to share the mission and impact of the health foundation.

The project was another success for our client and we look forward to doing it again in the coming years.