Rodrigo Castañeda
Copywriter & Transcreator
“Spend a little more time trying to make something of yourself and a little less time trying to impress people.”
Having grown up in the borderlands of perpetual sunshine, Rodrigo claims he’s had enough sun for three lifetimes and enjoys bickering about the lack of cold weather here. Beyond that, the self-proclaimed oddball is generally a chipper fellow. Raised and educated in both sides of the border, Rodrigo “briefly” roamed the Old Continent after college before he began applying his bilingual and bicultural savvy to CultureSpan’s creativity as Copywriter and Transcreator.
When not immersed in crafting copy, concept development, and transcreations for all kinds of fun projects, he’s brainstorming the big picture with the Creative and Art Directors. Beyond the workplace, Rodrigo usually plays sweet cacophonies on the harmonica, gets mad at video games, or jogs away the guilt and temptations derived from goodies or as he colloquially puts it, ‘fritangas and chucherías’.
Rodrigo on the web
Posts by Rodrigo Castañeda
CS 10th Anniversary
Can you believe it?! CultureSpan Marketing has officially hit the 10-year mark! While we've been on this wild ride for 43+ years, we’re thrilled about this decade-long milestone in particular and all the accomplishments that have come with it.
Read the full blog postTotally Rad Cruise through the '80s
It’s 2020 and this year, CultureSpan Marketing enters its 40th year of business since starting as Laster Siegel in 1980. To mark such a special occasion, we’re getting tubular. That’s right! We’re turning back the clock and we’re not stopping ‘til we’ve reached the totally righteous time that was the 1980s. Buckle up and join us as we re-explore what this era of rad had in store for us.
Read the full blog postThe Power of Personas:
A Brief Guide, Part 2
Welcome back! In my previous article The Power of Personas: A Brief Guide Part 1, we covered research and persona information-gathering techniques as well as identifying your persona pain points and challenges. Now we can move forward on the information breakdown and why this information is so critical when considering how to best set-up any marketing campaign to ensure the highest level of engagement and generating leads.
Read the full blog postThe Power of Personas:
A Brief Guide, Part 1
You want your brand to tell a genuine story. One that will make an impact by grabbing attention and sparking conversations. All you need to get started is a great idea, right? Not entirely. For great content marketing to work, you need to better understand who you’re trying to reach.
Read the full blog postGOTería – When Two Famous Games Collide
On May 19, 2019, eight years of our lives came to a close as millions witnessed the series finale of the global phenomenon that is Game of Thrones. After a seemingly eternal two-year wait between seasons, the Lord of Light finally bestowed us with the conclusion of the bloody saga. Emotions ran high at CultureSpan. We knew we had to pay tribute to such a powerful story for making us feel alive.
Read the full blog postCan We Talk About the Problem with Using Stock Photos?
Let’s face it, stock photography has become easily accessible, cliché and far from original. If you’re planning on developing a campaign, you should think twice about using stock photography. I’m not going to completely bash stock photos, since they do have a time and place for their use. However, I’m going to discuss some of the problems that have emerged in today’s visual world because of them.
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