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2017 Summer Newsletter
The year is nearly half over, but the CS projects keep comin’! In this kickoff to summer issue, we
‘go solar’ and share a trove of Hispanic marketing strategies and insights to keep you informed. Enjoy the read then reach out and let us know your thoughts.
Making Community Solar a Success:
An El Paso Electric Campaign
With 300+ days of sunshine, El Paso is the perfect market for solar energy. See how we helped El Paso Electric’s Community Solar Program find its place in the sun. Check it out. »
Code Switching, Frame Switching and
Transcreation
By Manny Rodriguez
You’re ready to reach out to a bi-cultural market, but where does your target land on the acculturation continuum? In this informative article, Manny shares inroads to the multicultural mind..
Three Hispanic Marketing Fundamentals That Work
by Chris Diaz
Any successful marketing message starts with a solid game plan. Here, Chris shares three can’t-miss marketing fundamentals to help you affect the hearts and minds of the Hispanic audience.
Nine Reasons You Should Work With an Agency… Plus one
By Manny Rodriguez
For an internal marketing team, choosing to work with an agency can be a process. In this article, Manny shows you how choosing the right partner can be the secret weapon to your marketing success.
That CultureSpan Life
Work, play, play and work! With all that’s going on at CS, we wanted to take a moment to celebrate a few of our team members’ accomplishments. This quarter, our Director of Finance, Judy Peinado, took on a new leadership role as Vice President of Operations. Additionally, our Creative Director, Mike Matthews, has joined the CS management team. Teamwork really does make the dream work!
