Grow Your Digital Expertise

Every day can bring something new in the world of digital marketing and advertising. So how do you keep up with all these advancements or what will work best for your company?

Luckily, CultureSpan Marketing is always keeping an eye on the industry to find the most advantageous opportunities for our clients’ marketing and advertising needs. Here are just a few tips to give you an idea of what we can do for you and your company. 

Digital Campaign Analysis & Evaluation

Tracking the success of digital campaigns should be part of every business’ marketing plan in order to ensure goals are being reached. This includes monitoring digital metric data for performance, optimizing the campaign throughout its lifecycle as needed, making sure desired audiences are being reached and more. You can learn more about this approach here.

Display Advertising

Our media partnerships allow us to deliver highly customized digital media plans that will place your digital ads in the most popular online platforms to deliver a high click-through-rate to your website or landing page. Combine that with custom digital ad services such as HTML5 banner ad development or audio/video production from an award-winning creative team, and you’ve got a winning approach.

Targeted Text Campaigns

Have you ever wondered how you can send a bulk text message to potential customers when they pass by your business? The approach is known as geo-targeting and this, in addition to other forms of targeted text campaign techniques, can prove to be a valuable addition to any advertising campaign.

Email Communications, Campaigns & Newsletters

This medium is an important channel that maximizes our clients’ success, whether it's an initial email introduction or a series of automated emails. Utilizing email as part of a campaign allows our clients to reach their target audiences, capture their interests, nurture those relationships as well as convert and expand them through inbound and outbound tactics during their customer lifecyle. 

Social Media Services

The challenge most businesses face with social media is that it constantly changes. However, as long as you continuously evaluate your social media channels’ traffic and follow your company’s social media guidelines and policies, your platforms will not only stay fresh and up-to-date, but you can also reduce the chances of any potential issues. If you’re looking to get your social media presence started or would like more resources to help you manage your platforms, just download our FREE Social Media Strategy Kit.

Website Design & Development

We understand the importance of a professional and high quality online presence – one that’s aesthetically pleasing, exhibits a sense of authority and credibility, and is easy to use. Our UX (User Experience) and development team is capable of creating websites with design standards that will achieve these attributes and more. This includes designing underlying information architecture that is intuitive, cross-functional and optimized for search engines to crawl and index.

Landing Page Design & Development

Landing pages can play an important role in digital marketing efforts because they drive all types of conversions, from simple sign-ups for email newsletters to actual purchases. We can create anything from static landing pages for the sole purpose of giving your business an online presence to high-impact landing pages that will help meet your marketing goals.

We’ve only begun to scratch the surface of our digital services and capabilities. If your company is in need of any combination of these services, get in touch with us today at (915) 581-7900 or Gabriel.Acuna@CultureSpanMarketing.com to see how we can help!