THE PROJECT
The opportunity to work on a rebranding is always a treat. Throw in the challenge of working on a project that’s not only outside of our region but for a beachfront business as well, and the fun gets taken to a whole other level! Earlier in 2023, Golden Sands Resort connected with CultureSpan Marketing about our creative services to help provide a refresh for their visual identity.
The oceanside company was in the process of having a complete makeover developed for their hotel rooms and decided the time was right to revamp their logo as well.
THE APPROACH
While it was a given that the new mark should encompass elements of the beach, ocean, and fun vibes overall, the Golden Sands team also wanted it to possess a vintage look and feel as well. Our Senior Art Director, J.C., was very much up for the challenge and began his creative process with the development of a mood board that represented the ideal elements and treatments our team was suggesting for the new Golden Sands logo. Upon reviewing our recommendations with the client team, we proceeded with a better understanding of expectations to start developing creative options for review.
THE RESULTS
The final recommendations included a mosaic-style mark that consisted of beach and ocean elements, a sunrise approach with the letters “G” and “S” included in the icon, plus a version that primarily focused on the vintage treatment. We also included sample executions for each logo to provide a better idea of how each one could be utilized throughout property assets. While the Golden Sands team enjoyed aspects of each execution, the full-on vintage approach was the all-around favorite for everyone. We’re excited to see it implemented throughout brand elements and just may have to go check it out in person.
